Experience
Lead Copywriter
Box, Inc.
OCTOBER 2019 - PRESENT
Write and edit ads, emails, blogs, scripts, UX, anything; lead biweekly peer coaching sessions; built custom AI agent that gets days of writing done in seconds; boosted event registration by 20% through A/B testing; created writing style guide
Senior Writer /
Demand Gen. Manager
MarkMonitor
JUNE 2017 - OCTOBER 2019
Drove lead gen through campaigns, social media, webinars, and SEO; led copywriting across cybersecurity solutions; delivered hundreds of qualified leads each month through digital marketing; CMO award for exceptional performance
Senior Writer
LeEco
FEBRUARY 2016 - JUNE 2017
Lead brand writer for global tech firm; produced and edited content for web, UX, email, social, mission statements, PR, and more; built style guide
Marketing Manager
Ten-X
NOVEMBER 2011 - FEBRUARY 2016
Led marketing campaigns for 20+ revenue-generating events drawing 100+ attendees each and national recognition in WSJ; Above & Beyond award
Account Executive
Adams Outdoor Advertising
2011
Oversaw 30+ client accounts; developed creative strategy; presented client proposals; exceeded revenue goals
Advertising | AI innovation | Branding | Copywriting | Creative strategy | Editing | Journalism
Education
University of Illinois
Master of Science in Advertising
3.9 GPA
University of Redlands
Bachelor of Arts in Creative Writing
3.9 GPA | Phi Beta Kappa honors
American University
Journalism Semester